Competitive assortments
Special product assortments offered by a retailer at discounted prices, aimed at attracting customers and generating traffic of buyers to the store as a core purpose rather than profit reasons.
Deal proneness
General tendency to buy during discount periods or with coupons/ vouchers which is observed and being applied to some groups of consumers.
Consent order
An agreement between a company and certain authorities that settles the business to stop questioned marketing activities.
Consumption constellation
The set of products and services used by consumers in order to sustain their social status. Consumers that belong to upper classes of society tend to purchase goods that confirm their position.
Trade sales promotions
Marketing efforts directed to the retailers and/or other sale channels members aimed at encouraging them to support the activities to end buyers.
Countertrade (Counter-trade)
Since money and credit are involved, this term should be distinguished from “barter”. Countertrade arranges transactions between buying and selling companies in terms of goods and services and set in an agreement.
Computer-automated telephone surveys (CATS)
Interviewing software purposed to be conducted via telephone technologies without human intervention – respondents are dialed, interviewed and tracked automatically.
Concomitant variation
Relationship between two or more variables where their values are dependent of one another. Cause-and-effect is one example of such variation.
Computer interview
Interviewing that is conducted via a computer – questionnaire runs on its screen while respondents answer using a console.
Competition-based pricing (Competition-oriented pricing)
With focus on rates of prices, charged by specific competitors, regardless of levels – same, less or more. Thus a retailer discards his attention from customers, other trends and the demand.
Compensation compression (Salary compression)
Business management issue concerning pay-rolls and HR good practices. In the field of sales and marketing it occurs when ranges in remunerations of senior and junior staff loose differentiation, i.e. become too narrow. It is considered to threaten internal trust, positive engagement of employees, equity perception within a company and productivity.
Composite variable index
Scale measuring that combines various variables (social, economic, demographic, etc.) in order to determine social class standing and target marketing efforts efficiently.
Conformance quality
Conformance quality could range from low to high. When a product doesn’t meet consumers’ expectations and disappoints them after purchase, there is a low conformance quality. The better satisfaction of a product is, the higher quality of conformance.
Computer graphics
Software allowing automated presentation of researched data, displaying preferred form of illustration, i.e. chart, pie, bar, etc.
Consumer price index (CPI)
Computer generated imagery (CGI)
Computer technology allowing rich electronic effects for multimedia. Constant developments in this field have led to multiple layers being added simultaneously nowadays. CGI is widely spread in movie cinema, TV programs, television commercials and printed media. It allows computer artists to create content without actors castings, scenes preparations, expensive costumes, sets and physical effects.
Fad
Trendy item categories like some electronic games that are being followed with enthusiasm collectively for very short periods of time (less than one season). Usually a fad would fleet as soon as it ceases to imply novelty.
see also: Staple Merchandise, Fashion Merchandise
see also: Staple Merchandise, Fashion Merchandise