Closing the sale

The last stage, the natural conclusion to the sales process. This is the art and craft of getting the customer’s order. Effective closing is not merely a matter of asking for the order; it’s getting the order. Here timing is important. Asking for the order prematurely is just as bad as not asking for it all. The key to closing the sale is to determine what is going on in the consumer’s mind. If the sales person waits too long to do this step, or is too impatient, the customer will leave.