In the context of retail management this term denotes one of the components of the store visit process through which a shopper may pass. Closure is the point where the evidence conclusively suggests that the product being offered is going to be bought by the shopper. It is slightly different from outcome. Closure is deciding to buy whereas
the outcome is the actual buying a product in a store. Closure should not be forced on consumer. If the retailer is concerned about a longterm goodwill, the customer should not be pressured or persuaded to purchase a product. However, favourable conditions should be created in the store, such as providing correct information, to convert closure into outcome.
