Integrated marketing

One of the main pillars of the marketing concept as basic philosophy of carrying marketing function. Integrated marketing happens when all the company’s departments have to work together to serve the customer’s interests. Integrated marketing takes place on two levels. First the various marketing functions—sales force, advertising, customer service, product management, and marketing research—must work together. All these marketing functions must be coordinated from the customer’s point of view. Second, other departments of the company such as purchasing, production, design, and accounting must embrace marketing concept. They must also “think customer”