Sales force automation (SFA)

One of the important facets of CRM that allows sales people to build, maintain, and access customer records; manage leads and accounts; manage their schedules; and more. In relation to e-marketing, SFA helps the sales force acquire, retain, and grow customers by accessing customer and product data from the company’s data warehouses, both while in the office and on the road. Sales people can also send the results of sales calls and activity reports to the data warehouse for access by others.