Share of audience

A technique used to measure the figure of audience of a television program. This refers to the percentage of households using TV tuned to a particular program in a specified time. This figure considers variation in the number of TV sets in use and the total size of the potential audience, since it is based only on those households that have their sets turned on. Audience share is calculated by dividing the number of households (HH) tuned to a program by the number of households owning TV (HUT) /// i.e. Share = (HH tuned to program)/(Indian HH owing TV)