Analytical services

It is one of the marketing research services that may be provided by independent companies to their clients on a fee basis. These services include designing and pretesting questionnaires, determining the best means of data collection, designing sampling plans, and other aspects of the research design. Some complex marketing research projects require knowledge of sophisticated procedures, including specialized experimental designs and analytical techniques such as conjoint analysis and multidimensional scaling. This kind of expertise can be obtained from firms and consultants specializing in analytical services.