Need-hierarchy process for attributes

One of the methods that can be used by a company to discover new attributes of a product, which may be relevant to the consumers. This approach takes into account the need - hierarchy motivation theory of Maslow. In any product the marketer first see the basic or lower order need to be fulfilled and then go for those attributes that may satisfy higher order needs as stipulated in need-hierarch theory. For example, a car provides transportation and be designed for safety, later marketers may start appealing its social acceptance and status needs.