Adoption (export) advertising

One of the types of advertising used in the context of international marketing. This type of advertising is carried in the foreign markets without any adoption as it is done in the country of origin. It is carried out in the same form except the copy is translated in the foreign country’s language. Export advertising in some cases can be used as a strategy. For example, a product to which the country of origin is important, like French perfume, can gain by keeping the same ad in many countries.