Marketing mix modification strategy

One of the possible strategies that a company may adopt for its mature products, which are facing slow down in sales. Under this strategy a company may do number of things. These include: (1) Cutting prices to attract new users and competitors' customers, (2) May launch a better advertising campaign or use aggressive sales promotions—trade deals, rebates, and contests, (3) The company can also move into larger market channels, using mass merchandisers, if these channels are growing, and (4) The company can offer new or improved services to buyers