Product manager

In a product management organization, a manager is assigned responsibility for overseeing all of the various functional activities (such as manufacturing, pricing and research) that concern a particular product. Actual responsibility varies widely, but the common feature is a narrow, product focus on the part of the manager. In some industries, the term brand manager is used in place of product manager. The product manager’s responsibilities include (1) Defining the product. (2) Developing the marketing strategy. (3) Pricing the product. (4) Developing the budget to market the product. (5) Promoting the product both to the marketplace and internally to the company sales force. (6) Developing product improvements and options.