Comparative rating scale

A type of scale, which requires the respondents to make their ratings as a series of relative judgments or comparisons with a benchmark—perhaps another similar concept such as a comparative brand—explicitly used as a frame of reference. In many cases the comparative rating scale presents “the ideal situation” as a reference point for comparison with the actual situation. For example, please indicate amount of space in your present car that compares with the amount of space you feel should be in an ideal car. /// Too much Equal Too little