Placement (product)

It refers to the insertion of a specific of specific products and the sue of brand names in movie and TV scripts. These real brands are prominently displayed or discussed in movies and on TV. Research has found that product placement can aid in consumer decision making because the familiarity of these props create a sense of cultural belonging while generating a feeling of emotional security. American and British police films and TV series use Ford cars. Advertisers are not permitted to pay for placements, so most items are supplied free of charge. Recent development has seen companies, which specialize in placing products for clients. Also referred to as ‘product props’.