Pointcast media

Electronic media with the capability to transmitting to an audience of just one person, such as the Internet or the cell phone. Pointcast media can transmit either personalized or standardized messages in bulk to entire audience of those who have the equipment to receive them, and these individuals can transmit a single message back to the sender using the same equipment. Receiving devices include pagers, cell phones, PDAs, computers, TV, fax machines and more.