Positioning

Strategic placing of a product in the market place vis-à-vis its competitors. The decision on how to position a product can be vital to that product’s success. Factors in determining how a product is positioned include: (1) The product itself. (2) The price that must be charged to make reasonable margins. (3) The strength of the competition. (4) The company’s reputation and marketing muscle. (5) The lines of distribution open to the product.