Diffused preferences

This refers to pattern of consumer preferences in terms of various attributes of a product or service. On of the preferences are known as diffused preferences where consumer preferences are scattered indicating that consumers vary greatly in terms of their preferences. In this type of product market the company, which enters first, is likely to position its product in the center of the product preference map to appeal to the most people. If several brands are in the market, they are likely to position throughout the space and try to show real differences to match consumer-preference differences.