Personal communication channels

One of the major communication channels that are used in disseminating information by the companies. Some of these channels are not under the control of a company. These channels involve two or more persons communicating directly with each other face-to-face, person-to-audience, over the telephone, or through e-mail. Personal communication channel derive their effectiveness through individualized presentation and feedback. Personal communication channels can be further classified into advocate, expert, and social communication channels.