Slice-of-death commercials

A variation of slice-of-life commercials advertising format or execution style, mostly used by business-tobusiness marketers. This execution style is used in conjunction with a fear appeal, as the focus is on the negative consequences that result when business people make the wrong decision in choosing a supplier or service provider. For example, a courier company may come up with a commercial that may show that what happen when important packages and documents are not received on time sent through by other competitors.