Abrasive advertising

A term used in the context of those advertisements which created unpleasant memories but in the end made the name of the brand remembered by the consumers for which the advertisement appeared in a media vehicle. There is thinking in some advertising circles that the memory of an unpleasant commercial that saturates the media and antagonizes listeners or viewers may in the end dissipate, leaving only the brand name and the persuasive message in the minds of consumers.