Core business processes

All those business processes that are necessary in making a business successful in a given market. Core business process include: (1) The market sensing process; gathering, disseminating, and acting on market intelligence information, (2) The new offering realization process; researching, developing, and launching new high-quality products quickly and within budgets, (3) The customer acquisition process, (4) The customer relationship management process; building deeper understanding, relationships, and offerings to individual customers, (5) The fulfillment management process; receiving and approving orders, shipping the goods on time, and collecting payments in time. Strong companies develop superior capabilities in managing their core business processes.