Counteroffensive defense

One of the defense strategies, which may be adopted by a market leader in certain situations. When attacked by a market challenger, a market leader may respond with a counter attack. In a counter offensive, the leader can meet the attacker frontally. An effective counterattack is to invade the attackers main territory so that it will have to put back some troops to defend the territory. Another common form of counteroffensive is the exercise of economic or political clout. The leader may try to crush a competitor by subsiding lower prices for the vulnerable product with revenue from its more profitable products.