ABC (Audit Bureau of Circulations)

An independent organization, which is responsible for verifying the circulation figures of periodicals and newspapers. ABC (Audit Bureau of Circulations) usually sets certain criteria, which are used for verifying the circulation figures. Media owners fix advertising rates on the basis of audited circulation figures, which are certified by ABC. In most of the countries of the world, including India, ABC certified figures are considered to be authentic and reliable by media owners.