Slice-of-life commercials

A widely used advertising format or execution style, particularly for FMCG and packed products. Here television commercials that depict a typical person or family solving a problem by using the advertised product or service. They focus on “real-life” situations with which the viewer can identify. These are sometimes criticized for being unrealistic and irritating to watch as they often depict the problems of a personal nature. Yet, this format is quite extensively used in TV commercials.