Slotting fees (allowances)

(1) Payments demanded by retailers before they will accept new products and find ‘slots’ for them on the store shelves. They are also called stocking allowances, introductory allowances, or street money.
(2) A fee charged to advertisers by media companies to get premium positioning on their web sites, category exclusively or some other special treatment. Special positioning comprises 8 percent of all advertising formats online.