Web site atmospherics

Atmospherics refers to the in-store ambiance created by the brick-and-mortar retailers. Similarly, providing visitors with a positive environment to visit, search, purchase, and so forth can differentiate web sites. Visitors want a site that easily downloads, portray accurate information, clearly shows the products and services offered, and are easily navigated. If the consumers view the home page and like what they see, they are more likely to view additional pages and ultimately become customers.