Business-to-consumer (B2C)

One of the major Internet domains where there are interactions between consumer and organizations. This term is generally used in the context of e-commerce transactions over the Internet. B2C e-commerce transactions have increased many folds in the recent times for a large numbers of consumer products and services. The Internet is most useful for products and services when the shopper seeks greater order convenience or lower cost. It is useful when buyers need information about product features and prices.