Image brands

This refers to all those products and services that are difficult to differentiate, or to assess quality, or convey a statement about the user. For this type of brand marketers use different strategies, which may include: (1) Creating a distinctive design, (2) Associating them with celebrity users or endorsers, (3) By creating powerful advertising image through image advertising. These strategies are designed to say something positive about the brand user. Image brands are also found in B2B products. In order to be successful in the market image brands require advertising creativity and high advertising expenditures.