Result-based pricing

One of the pricing strategy that may be used in certain types of services in which the outcome is very important but uncertainty is high and the most relevant aspect of the value is the result of the service. For example, clients value the settlement they receive at the conclusion of a legal case. Similarly, clients value cost saving from tax consultants, while students are willing to pay higher fees to business schools in the hope of getting better job offers. In these and other situations, an appropriate value based pricing strategy, is to price on the basis of results or outcome of the service.