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Price leader

Company whose product is priced lowest of all comparable competitive products. If the price leader is also the low cost producer, the competition is in deep trouble.

Labels: Marketing, Price, Product

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Marketing Advertisement Sales Behavior Analysis Product Market Strategy Management Brand Research Business Price Merchandise method Customer Consumer new product Purchasing Promotion Theory Media Direct marketing Target Design Marketing tool Communication Cluster Social Marketing Ideas Statistic Marketing channel Forecasting Planning Trends Channel Public relations Motivation Franchising Place Relationship

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