Specialized marketing communication services

Group of organizations that provide marketing communication services in their areas of expertise including direct marketing, public relations, and sales promotion firms. A direct response agency develops and implements direct marketing programs, while sales  promotion agencies develop sales  promotion programs. Interactive agencies are being used to develop websites for the Internet and help marketers in the realm of interactive media. Public relation firms generate and manage publicity for a company and its products and services as well as focus on its relationships and communication with the company’s relevant publics.