Monadic rating scale (non-comparative rating scale)

A type of scale for measuring the consumer preferences where the consumers are asked to rate on a scale. A five-point monadic scale could be where one signifies intense dislike, three stands for indifference and five may denote intense like. Higher the mean for any brand, more is the preference for that brand. /// For example, a respondent may be asked to indicate his level of satisfaction with respect to engine power and pick-up for the car he owns with the help of following scale: /// Completely satisfied Very satisfied