Baby busters (Baby Buster Generation)
The youths born between 1965 and 1976 in US, representing 47-50 million consumers. It is also known as generation Xers. Demographic term deliniating the generation that was born in the United States between 1965 and 1976 - the first decade of the so-called X-generation. The birth rate then was extremely low, especially compared to the baby-boomers between 1946 and 1964.