According to Three-level Products theory, Augmented product’s dimension holds some appealing add-on values at the last Level 3 – the products features, patterned after the values at Level 1 (Core product) and at Level 2 (Actual product). It usually comprises non-physical benefits which may be free of charge or not included, such as warranties, post-purchase service, free assembly and/or delivery, etc. Market competition mechanisms at this level often lead to affirming third-levels benefits as something that is always given and inclusive, i.e. customers expect their new cars coming with a free service at all times.
See also: Core product,
Actual product
