Desk research (Secondary research)

Generally, collecting data that already exists rather than subjecting ad-hoc research activities to specially designated project initiative. It is considered low-cost approach though it could turn a waste of time if the researcher is not experienced and knowledgeable on the objectives, exploited techniques, and processing.    Also referred to as “collateral research”, desk research could be performed internally (from the company itself as a starting point), or externally – online, screening governmental data or directly interviewing customers.