Osborne effect (Osborne myth)

Negative effect on sales and company’s credibility as a result of improper  pre-announcement of a new product. One of the immediate outcomes of it is that customers that might have placed orders on the current product would choose to cancel them in order to get the new version later on. This term was introduced in 1980s after the real company “Osborne Computer Corporation” went bankrupt after misjudging time period between a new product announcement and launching it actually on the market.