Case rate (Case price)

Pricing estimation methodology providing account for marketing and production/ preparation costs for new products and services under ideation that usually feature certain specialization, for example, a telecom company estimating its associated costs for the possibility to launch newly packaged services in a bundle to the needs of a specific target group. Its consideration helps assessing possible revenues from a tailored offer to the market and whether it is worth the launch and maintenance; if it needs certain fixing of its parameters, or it would be better that the ideation is abandoned for some other, more profitable efforts.