Cognitive age

The perceived age of an individual which is usually 10-15 years younger than his or her biological age. Cognitive age varies widely with individual years of age and it is also influenced by factors as his or her health condition, education level, social status - the more of each of these three, the lower is Cognitive age. In the context of  Consumer  behavior, it could be stated that a wide range of attitudes and consumption behaviors are associated with Cognitive age rather than the actual chronology of the biological age.