Prospective customers or businesses of certain product or a service from a company. The various marketing efforts (online and/or offline) that are performed in order to generate interest, and eventually, an inquiry (sending a form) about the company’s product or service is referred to as “Lead generation”. As a result of properly conducted Lead generation businesses obtain some explicit information about their prospects which generally remains fresh for a certain period of time and could serve as a base for the process of generating leads to become a continuous effort, resulting to successful sales.

See also: Qualified leads