Taste culture

A type of culture that differentiates a group of consumers who share aesthetic and intellectual preferences. This concept helps to highlight the important yet sometimes subtle distinctions in consumption choices among the social classes.

Survey research method

The gathering of primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior. Thus this method of obtaining information is based on the questioning of respondents. These questions may be asked verbally, in writing, or via computer, and the responses may be obtained in any of these forms. The structured direct survey, the most popular data collection method, involves administering a questionnaire.

Social aging theories

A perspective to understand how society assigns people to different roles across the life span.

Database marketing

Tracking consumers’ buying habits very closely, and then crafting products and messages tailored precisely to people’s wants and needs based on this information. In other words it involves the use of computers to capture and track customer profiles and purchase details. This secondary information serves as the foundation for marketing programs or as an internal source of information related to customer behaviour