Showing posts with label F. Show all posts
Showing posts with label F. Show all posts
Financial audit
An aspect of the advertising agency evaluation process that focuses on how the agency conducts financial affairs related to serving client.
Fuzzy front-end
In the context of new product development, it refers to the period preceding start of technical development. Includes strategic deliberations, concept generation, and especially, early evaluation when the concept is being evaluated before being accepted. The concept is fuzzy, not the methods.
Forced-choice scale
A rating scale that does not allow for a “no opinion” or “undecided’ response. The scale “forces” the respondent to make a choice, to express his or her attitude.
Family life-cycle analysis (FLCA)
A strategic tool that enables marketers to segment families in terms of a series of stages spanning the life course of a family unit.
Foreign-based distributors (or agents)
One of the methods of direct exporting in which foreign based distributors and agents are given the exclusive rights to represent the company in that country. They are either given commission or a mark-up on the business they generate.
Free trial
A type of consumer promotion tool in which prospective customers are invited to try the product without cost in the hope that they will buy in case they like the new product or brand.
Fulfilment house
One which deals with response to advertising, warehousing and distributing leaflets, brochures, catalogues, mail-in offers, cash vouchers and other items offered in advertisements, onthe-pack-offers and so on.
Functional theory of attitudes
A pragmatic approach that focuses on how attitudes facilitate social behavior; attitudes exist because they serve some function for the person.
Full-service agency
An advertising agency that offers clients a full range of marketing and communications services including the planning, creating, producing and placing of advertising messages and other forms of promotion.
Firm-oriented definition of innovation
Treats the newness of a product from the perspective of how new it is for the company producing or marketing it.
Freely fluctuating currencies
Currencies that freely fluctuate respond to supply and demand conditions relatively free from government intervention.
Franchise organization
One of the types of contractual vertical marketing system in which a channel member, called a franchiser, links several stages in the production-distribution process. Franchising has been the fastest-growing retailing development in recent years. Although the basic idea is an old one, some forms of franchising are quite new.
Four-way categorization of interpersonal communication
Classification of individuals on the basis of opinion leadership—scores as socially integrated, socially independent, socially dependent, and socially isolated.
Fixed-effects model
One of the ANOVA procedures in which the inferences about differences among treatments administered are made, but no interpolation between treatments is done.
Factor loading plot
One of the statistics associated with factor analysis. A factor loading plot is a plot of the original variables using the factor loadings as coordinates.
Free on board (FOB) shipping point
One of the delivery terms in which the buyer assumes title and pays transportation costs to a local shipping point. The buyer assumes title there and pays all further transportation costs.
F statistic
One of the statistics associated with one-way analysis of variance. It is the null hypothesis that the category means are equal in the population is tested by an F statistic based on the ratio of mean square related to X and mean square related to error.