Showing posts with label G. Show all posts
Showing posts with label G. Show all posts
Geocentric firm
A company committed to developing worldwide opportunities for coordination and concentration of its business interests.
Group system
The organization of an advertising agency by dividing it into groups consisting of specialists from various departments such as creative, media, marketing services, and other areas. These groups work together to service particular accounts.
Geodemographic clusters
A composite segmentation strategy that uses both geographic variables (zip codes, neighborhoods, or blocks) and demographic variables (e.g., income, occupation, value of residence) to identify target markets.
Gift-giving ritual
The events involved in the selection, presentation, acceptance, and interpretation of a gift.
Global marketing
A strategy of using a common marketing plan and program for all countries in which a company operates, thus selling the product or services the same way everywhere in the world.
Goal-Oriented job description
Enumerates a position’s basic functions, the relationship of each job to overall goals, the interdependence of positions, and information flows.
Generic goals
The general classes or categories of goals that individuals select to fulfill their needs.
Growth stage of product life cycle
The second stage of the product life cycle during which sales are increasing at an increasing rate, profit are increasing and competitors enter the market. Product differentiation takes place, and price competition begins.
Grouping principle
A Gestalt theory of perceptual organization that proposes that individuals tend to group stimuli automatically so that they form a unified picture or impression. The perception of stimuli as groups or chunks of information, rather than as discrete bits of information, facilitates their memory and recall.
Graeco-Latin square experimental design
An experimental design that allows the researcher to control statistically for three non-interacting
extraneous variables in addition to the independent variable.
Gift close
One of the sales closing techniques that provides the prospect an added inducement for taking immediate action.
Government market
Governmental units—Central, State, and Local—that purchase or rent goods and services for carrying out the main functions of government.
Global sourcing
The acquisition on a worldwide basis of raw materials, parts, and sub assemblies for the manufacturing process.
Global industry
It is an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their global positions.
Globalized consumption ethics
The global sharing of a material lifestyle including the valuing of well-known multinational brands that symbolize prosperity.
Geographic segmentation
Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.
Global firm
A firm that, by operating in more than one country, gains, marketing production, R&D, and financial advantages in its costs and reputation that are not available to purely domestic competitors. Global firms plan, operate, and coordinate their activities on a worldwide basis. Also referred to as multi-national corporation (MNC), transnational corporation etc.
Geodemography
Techniques that combine consumer demographic information with geographic consumption patterns to permit precise targeting of consumers with specific characteristics.