The situation of setting objectives within an advertising campaign of any kind in a way that makes it possible for the constituent goals to be measured and analyzed. DAGMAR is actually an abbreviation of “Defining Advertising Goals for Measured Advertising Results”.
See also: British Codes of Advertising and Sales Promotion, Decentralized organizational structure of advertising
Showing posts with label Marketing ideas. Show all posts
Showing posts with label Marketing ideas. Show all posts
