Showing posts with label N. Show all posts
Showing posts with label N. Show all posts
Nationalism
The feeling of pride and/or ethnocentrism focused on an individual’s home country or nation.
Nonprofit marketing
The use of marketing concepts and techniques by not-for-profit organizations (such as museums or government agencies) to impart information, ideas, or attitudes to various segments of the public.
Natural environment
Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Nonmetric analysis of variance
An ANOVA technique for examining the difference in the central tendencies of more than two groups when the dependent variable is measured on an ordinal scale.
Nonauthority
Describes a situation where a manager has responsibility for a given outcome, but lacks line authority to command the tasks.
Nonfranchise–building (non-FB) promotion
Sales promotion activities that are designed to accelerate the purchase decision process and generate an immediate increase in sales but do little or nothing to communicate information about a brand and contribute to its identity and image. Price-of deals, bonus packs, and rebates or refunds are examples of non-FB sales promotion techniques.
National Readership Survey:
A survey conducted every year b y Indian Newspaper Agency (INS) to show the readership and demographics of readers of various Magazines and newspapers.
Need for cognition (NC)
The personality trait that measures a person’s craving for or enjoyment of thinking. Available research indicates that consumers who are high in NC are more likely to be responsive to the part of an advertisement that is rich in product related information or description; consumers who are relatively low on NC are more likely to be attracted to the background or peripheral aspects of an advertisement, such as an attractive model or well-known celebrity.
Nonmetric data
One of the basic types of data that are derived or measured on a nominal or ordinal scale. There are number of statistical techniques which analyze the data obtained from nominal or ordinal scales.
Normative influence
The influence exerted on an individual to conform to group norms and expectations.
Nostalgia
A bittersweet emotion; the past is viewed with sadness and longing; many “classic” products appeal to consumers’ memories of their younger days.
New product
A term of many opinions and practices, but most generally defined as an original product, product improvements, product modifications, and new brands that the firm develops through its own research and development efforts.
Network marketing
Pioneered by Amway, the network marketing sales system consists of recruiting independent business people or housewives who act as distributors. The distributor’s compensation includes a percentage of sales of those the distributor recruits as well as earnings on direct sales to customers
Nongoods services
Area of service retailing in which intangible personal services (not goods) are offered to consumers-who experiences the services rather than possess them.
Noncomparative rating scales
A rating scale in which respondents are not given a standard to use when asked to assign a rating to some object. There is no referent given, such as “compared to your favorite brand, “when noncomparative rating scales are used. Respondents evaluate only one object at a time, and for this reason noncomparative scales are often referred to as monadic scales. Noncomparative scales consist of both continuous and itemized rating scales.
Nonwired networks
Groups of radio and TV stations whose advertising is sold simultaneously by station representatives.