Specific goals that a marketer is setting as part of a program (marketing plan). Media objectives are always a function of marketing and advertising objectives, e.g. media objectives called to reach 18-45 years old men who live in a country.
Media objectives
Specific goals that a marketer is setting as part of a program (marketing plan). Media objectives are always a function of marketing and advertising objectives, e.g. media objectives called to reach 18-45 years old men who live in a country.
