Content in web site design

One of the important factors that has to considered in designing a website. This may include text, pictures, sound, and video. Context factors facilitate repeat visits, but they do not ensure that this happens. Returning to a specific website depends to a great extent on the contents. The content must be interesting, useful, and continuously changing. Certain types of content function well to attract first-time visitors and to bring them back again.
These content factors include:

(1) Deep information with links to related sites

(2) Changing news of interest,

(3) Changing free offers to visitors

(4) Contests and sweepstakes

(5) Humour and jokes and

(6) Games.