Objective measurement of social class

A method of measuring social class whereby individuals are asked specific socioeconomic questions concerning themselves or their families. On the basis of their answers, people are placed within specific social-class groupings. These measurements are of considerable value to marketers concerned with segmenting markets. Marketers who have developed socio-economic profiles of their target markets can locate these markets by analyzing the socio-economic data periodically collected by the government or other organizations.