Personal selling

One of the components of marketing communication or promotion. It is a form of person-to-person communication in which the seller attempts to assist and/or persuade prospective buyers to purchase the company’s product or service or to act an idea. Personal selling involves direct contact between buyer and seller, either face to face or through some form of telecommunications such as telephone sales. This interaction gives the market communication flexibility; the seller can see or hear the potential buyer’s reactions and modify the message accordingly. Therefore, personal selling is a dyadic relationship between a seller and a buyer and allows the seller to tailor the message to the consumer’s specific needs or situation.