Fashion swing

Bringing back styles that where fashionable long years ago, for example long skirts, shoes with thick platforms, flares (hippie style), etc.

Imitation barrier

A structure of organizational design and capability that must be adapted for Web use, and can be a competitive advantage.

Model building

It refers to the process a researcher adopts to build an analytical model before undertaking a research project. Model s can be built in different ways. These are: verbal models, graphical models, and mathematical models. Different model building approaches are used to build these types of models.

Analytical sophistication

A design criterion applied to marketing information system that focuses on the types of models (for example, arithmetic, statistical, simulation) to be incorporated in the system.

Error (Type I)

Also known as alpha error, occurs when the sample results lead to the rejection of a null hypothesis that is in fact true. The probability of type I error is called level of significance.

Exposure draft

The first draft of an accounting standard, which is open to comment by parties other than the IASC,

Marketing web site

Web sites designed to engage consumers in an interaction that will move them closer to a purchase or other marketing outcome.

Source derogation

Source derogation In the context of viewing and processing information contained in ads in low-involvement situations, this refers to the tendency of consumers to react negatively to the source and. therefore tend not to believe the message.

Typographer

Person who selects typefaces for print work or advertisements, and marks up layout or copy with type sizes, measure (width of column), and varieties of type such as roman, bold, medium or light.

Corporate identity material

All those materials, which a company uses to communicate the corporate identity to its audience. These may include a combination of logos, stationary, brochures, signs, business forms, business cards, buildings, uniforms and company cards which identify an organisation visibly. All these become marketing tools when they are attractive, distinctive, and memorable.

Randomized-block design

A statistical experimental design in which:
(1) the test units are divided into blocks or homogenous groups using some external criterion, and

(2) the objects in each block are randomly assigned to treatment conditions, the randomized-block design is typically employed when there is one extraneous influence to be explicitly controlled. By blocking, the researcher ensures that the various experimental are matched closely on the external variable.

Precoding

In questionnaire design, assigning a code to every considerable response before data collection. In precoding, the codes to enter in the computer are printed on the questionnaire. Typically, the code identifies the line number and the column numbers in which a particular response will be entered. In case of CATI and CAPI the precoding is built into the software.

Content factors in web site design

One of the important factors that has to considered in designing a website. This may include lay out and design. Website visitors normally judge a website’s performance on its easy-to-use (navigation) pattern and physical attractiveness. Ease-ofuse breaks in there attributes: (1) how quickly one can download material from a website, (2) easy to understand first (Home) page, and (3) easy to navigate to other pages that open quickly. The website’s physical attractiveness is determined by three factors: (1) the individual pages are clean looking and not overly crammed with content, (2) the type faces and font sizes are very readable, and (3) the website makes good use of colour and sound.

Employee’s empowerment

Giving employees powers to handle customers in an independent manner and also freedom to come up
with new ideas and take more initiatives.

Partial correlation coefficient

It is a measure of the association between two variables after controlling or adjusting for the effects of one or more additional variables. Partial correlation coefficient can be helpful in detecting spurious relationships between X and Y variables.

Solomon four-group design

A type of basic experimental design used in marketing and business research consisting of four groups (two treatment, two control) and six measurements (two pre-measurements, four post-measurements). It is a before after with control experiment run simultaneously with an after-only with control experiment. It controls all possible sources of experimental error subject to control by design.

Experimental research designs (causal research designs)

One of the major types of research designs in which the investigator has direct control over at least one independent variable and manipulates at lest one independent variable and also mechanisms to control the extraneous variables. Experimental designs may be classified as preexperimental, true experimental, quasi-experimental and statistical.

Multiple cross sectional designs

A type of research design in which two or more samples of respondents and information from each sample is obtained only once. Often, information from different samples is obtained at different times over long intervals. These types of designs allow comparison at the aggregate level but not at the individual respondent level.

Fractional factorial designs

One of the statistics and terms associated with conjoint analysis. Fractional factorial designs are designs employed to reduce the number of stimulus profiles to be evaluated in the full profile approach.

Statistical (experimental research) designs

These are the more advanced experimental research designs than the basic and true
experimental designs. Statistical designs consist of a series of basic experiments that allow for statistical control and analysis of external variables. In other words, several basic experiments are conducted simultaneously. Statistical designs offer many advantages.

These are:
(1) The effect of more than one independent variable can be measures on dependent variable, (2) Specific extraneous variable can be statistically controlled, and (3) Economic designs can be formulated when each test unit is measured more than once.