Corporate retailing

Big retailing organizations that are owned by a corporate group in contrast to smaller version of retail stores that are independently owned. Corporate retailing is also known as organized retailing. Corporate retail organizations achieve economies of scale, greater purchasing power, wider brand recognition, and better-trained employees. The major types of corporate retailing include—corporate chain stores, voluntary chains, retailer cooperatives, franchises, and merchandising conglomerates.

Franchising

A type of contractual arrangement between a franchiser (a manufacturer, a wholesaler, or a service sponsor) and a franchisee, which allows the franchisee to conduct a given form of business under an established name and according to a given pattern of business. It is an indirect market entry technique in the form of licensing that gives a distributor or retailer the exclusive right to sell a product or service in a specified area. This technique is used by organizations that want to rapidly establish a market presence with limited capital risk.