Purchase intention

This refers to the predisposition to buy a certain brand and product. Purchase intentions are generally based on a matching of purchase motives with attributes or characteristics or brands under considerations. Their formation involves many of the personal sub-processes including motivation, perception, attitude formation and integration.

Motivation

The driving force within individuals that impels them to action

Negative motivation

A driving force away from some object or condition. For example, a person may avoid a motorcycle transportation to fulfill a safety need.

Freudian theory

A theory of personality and motivation developed by the psychoanalyst Sigmund Freud.